The Budget Beauty Blog is Changing to Beauddiction

Hey Guys!

I just wanted to take a few minutes to talk about a big change coming to my blog...I'm changing the name! I know, it's a huge risky step but it feels right.

Why I needed a change: 

When I started this blog in 2009, I had a very narrow focus on drugstore makeup only so the name "Budget Beauty" made sense. Over the years, I've heard a lot of feedback from you guys and the overwhelming majority wanted to see a broader spectrum of makeup reviews that included more mid-range brands (not necessarily high-end like Dior or Charlotte Tilbury...more like Tarte, Too Faced, and Lorac) in addition to my drugstore reviews.

Many of you understood that the word "budget" didn't necessarily mean I should only talk about drugstore products. A lot of people on a budget will still splurge on a more expensive product if they feel that it's worth the money.

Unfortunately, there were quite a few who didn't agree and as a result, I've been spending a lot of time trying to explain myself lately...especially as my blog and social media accounts continue to grow. Whenever I post about a non-drugstore brand, I would get a lot of comments and emails saying things like:

"It's kind of hypocritical to post about a $40 palette when you're supposed to be a "budget" blog" 

"You need to stay in your lane" 

"Why are you posting about this when your readers can't afford it?" 

"A lot of people aren't following you anymore because you talk about higher-end products now"

I realize that I can't please everyone and I should ignore the negativity, but the reason it bothered me so much is because their words somewhat echoed what I had been feeling for some time now. I did sort of feel like a hypocrite when I posted about something more expensive. I worried that I would lose followers because of it, even though I've had steady growth and so many people were begging me to post a wider range of reviews. I felt really torn and it gave me quite a few sleepless nights...especially since I've worked so hard to get where I am.

I guess it all comes down to this...when I started the blog, the name fit, and it was awesome! But now it really doesn't. I tried to "make it work" by saying that I was a blog for "all budgets" but that wasn't really too successful and created some confusion since different people interpret the name "budget" to mean different things.

Choosing a New Name:

I talked to my husband about it and he suggested changing the name to something a bit more universal. Something that would stand the test of time and would fit with anything beauty-related I wanted to talk about. I struggled with the decision for many months because I've been The Budget Beauty Blog for the last 8 years...that's a long time! It's become my online identity and it's how people know me. But I decided that if I was going to make a change I should do it soon because my blog keeps growing and it's only going to get harder the more readers I have.

I've been trying to think of a name since the fall, but nothing was coming to me. I wanted it to be simple, easy to remember (preferably one word), and to describe my blog content in a broad sense. I thought of so many names but they were all taken...that was the most frustrating part. One of my favorites was "BeautyFix" but the web address and social media accounts are owned by other people.

I kept telling my husband Eric..."so many people have told me that they visit my blog and Instagram to get their 'daily beauty fix' and that's what I want to convey but the name (and similar names) are all taken". That's when he reminded me of the name he's been using for a while now to describe my little habit of collecting beauty products...Beauddiction. We'll be sitting on the couch at night while I browse the Ulta website for new products and he'll lean over and playfully say, "ughare you feeding your Beauddiction again?". Or when we go to the mall and I have to make stops at Sephora, Ulta, and CVS, he'll groan, "come on, your Beauddiction is taking over our shopping trip". 

It's been our little inside joke for the past year or so, and as soon as he reminded me of that it was a lightbulb moment! Duh, why didn't I think of Beauddiction!?

One of the reasons I started this blog in the first place was because no one in my personal life really understood my beauty addiction (Beauddiction, haha). I wanted to share my beauty finds with like-minded beauty junkies like myself and I have definitely found an amazing community that loves beauty just as much as I do. The name just makes sense because it encompases all types of beauty products at all price points...and it pays homage to the reason I started my blog all those years ago.

Going Forward:

I've already switched over some of my social media accounts to Beauddiction (if you're already following me, you still are...nothing has changed except the name). In the next few days, I'll be changing the name and web address of the blog too (the old budgetbeautyblog.com will redirect to the new one so you'll still end up here if you type in the old name by accident).

Also, I'm keeping the Budget Beauty Blog name (because I love it) and who knows? When my son starts school and I have a lot more time, maybe I'll start two blogs...one completely drugstore focused and one on higher-end beauty.

But for now, I want to assure you that nothing else is changing...just the name. My content will remain exactly the same- a healthy mix of drugstore and mid-range beauty product news and reviews. I'm really just changing the name to match what I've already been posting for some time now.

I hope you love the new name as much as I do and will continue to support me here and on social media. I love you guys! XOXO

New Makeup Revolution Products Launch at Ulta

Makeup Revolution is killing the game with a ton of new launches at Ulta! Included in the new collection are highlight and contour palettes, a luxury banana powder, brow pomade, matte lipsticks, and new eyeshadow palettes including a dupe of the Kat Von D Shade & Light palette.

Head on over to Ulta.com now to shop the collection...nothing is over $18 and the entire brand is currently BOGO 50% off!


Disclosure: Affiliate Links

Lorac California Dreaming Eyeshadow Palette Now at Ulta

The Lorac California Dreaming Eyeshadow Palette ($30) is now available at Ulta.com! This palette is accompanied by the California Dreaming Cheek Palette I posted about the other day (available at Kohls).

Chunky sweaters and jewels, wind and white plush clouds, the glow of the sun and your toes in the sand. Lorac Los Angeles brings you an eye shadow palette that was inspired by all the things we love about the sunny city in late winder. This soft, universal eye shadow palette contains 12 matte and shimmer shades with a variety of highlight, crease, lid, and liner shades. Grab your sweater, sunglasses, and sandals and experience what Lorac has dreamed up for you.

Shades:

  • Button
  • Starfish
  • Cozy
  • Bonfire
  • Overcast
  • Bonfire
  • Hot Toddy
  • Cable Knit
  • Seaside
  • Sand Castle
  • Boots
  • Kitty Cat
  • 65 Degrees

I'm loving this mix of warm and cool-toned shades...it's a breath of fresh air from the all-warm toned palettes we've been seeing recently. It looks like it has a great mix of mattes and shimmers and the colors are totally wearable (but not the same old boring browns). 

I'm definitely picking this one up...what about you? Grab it now at Ulta.com and be sure to activate the 5x points on Lorac that's available now in the Bonus Offers section of your account!

Disclosure: Affiliate Links

It Cosmetics New Year, New Confidence QVC Today's Special Value


I'm so excited to finally be able to share the entire It Cosmetics New Year, New Confidence In Your Skin Collection with you...it's the Today's Special Value on QVC today (only until 11:59pm tonight).

This collection includes:

  • New Confidence in a Compact Solid Serum Foundation that I reviewed the other day (see that post here)
  • Heavenly Skin Skin Smoothing Complexion Brush
  • Bye Bye Under Eye Eye Cream 
  • Confidence in a Cream Transforming Moisturizing Super Cream (all full-sizes).


Read on for all the details!

NEW J. Cat Beauty Now at Ulta

 
Happy Weekend guys! Several new J.Cat Beauty products have just dropped at Ulta.com and I'm so excited to see the new highlighters and the beautiful Sunset Boulevard Palette! 

I purchased the Sunset Boulevard Palette ($14.99) from the J.Cat website back in early December and quickly posted swatches on my Instagram page. But it sold out before I could write a proper review for the blog (and I hate posting a review on something if you guys can't buy it!). Now I'm excited to finally share my thoughts on it with you guys, and I'm going to get to work writing that review. But in the meantime, here are my swatches (these are not over primer...it's super pigmented!). 

Also available now is the White Goddess Highlighter (plus two other shades), which I reviewed back in October (see that post here).

Head on over to Ulta.com to see all the new goodies! They're available online only right now, so you won't find these in Ulta stores. :)


Disclosure: Affiliate Links
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