This all-in-one, multitasking balm has 10 benefits for the hair:1. Repair for rough hair
2. Strength against damage
3. Silky Softness
4. Brilliant Shine
7. Frizz Control
8. Heat Protection
10. Tamed Fly-Aways
Zooey Deschanel, Pantene's spokesperson, (and whose hair is gorgeous by the way) recently said about the Ultimate 10 BB Cream, "This [product] is great because I'm lazy when I get home. I don't want to do anything special to my hair, so I can put this on and sleep on it, but it doesn't get anything on my pillow, and when I wake up my hair is nicer."
Pantene Ultimate 10 BB Cream is a lightweight balm/cream that isn't heavy, like I thought it would be. The consistency is lightweight and almost like a gel-serum. The bottle says to use 1-2 pumps (1 was enough for my shoulder length hair).
I applied it to damp hair and then got to blowdrying. For real, my hair has never looked better in my life. It had body (even my fine hair wasn't weighed down by this), tons and tons of shine, and my split ends were pretty much non-existent. I've been growing out a chin-length bob since the fall, and have been avoiding haircuts so that it'll grow out faster, so my ends were not in the greatest of shape to begin with. By the time I was done drying my hair, I was like, "what split ends?" Seriously. My hair looked freshly cut, swingy and shiny- and AMAZING.
So I take back all my skepticism, and I no longer care what this product is called...I'm calling it my "miracle cream". See how it works for you- I think you're going to love it- really.