Maybelline Push Up Drama Mascara ($7.49 at Target) is a brand new formula and is part of the Falsies line. I typically like Maybelline mascaras so I was excited about this one, especially since there's a lot of talk about this being a dupe for Benefit's Roller Lash (one of my all-time favorites). Well, I'll address that in this post and will compare the two as well as my before and after photos wearing both to see which one I ultimately like best. Let's get started!
The Falsies Push Up Drama claims to give "dramatic lift and volume for the falsies push up effect, with a creamy plumping formula that delivers instant volume and holds lift in place". Already, this is starting to sound like Roller Lash, because that formula is also supposed to be lifting and curling.
The packaging is a really pretty red and hot pink metallic tube. It actually looks like it should be a double-ended mascara, but it's not.
So how does it compare to Roller Lash?
Before and Afters:
Now I thought it would be interesting to compare my results with the Maybelline Push Up Drama with my Benefit Roller Lash results from earlier this year.
You can see here that the Maybelline formula looks quite a bit darker and my lashes look stiff, while Roller Lash appeared to give me a little more length and curl with a softer look.
Below, you can really see the difference in the curl...Roller Lash just gives my lashes a nice curly effect that looks softer and more natural than the Maybelline Push Up Drama.
Overall, Maybelline Push Up Drama made my lashes look long and lifted but it didn't really add curl and was difficult to keep from getting all over my lids. And while it's not a dupe for Roller Lash, it's a lot cheaper so if you curl your lashes first, you may get a similar result!
You can find Maybelline The Falsies Push Up Drama at Target and Bed, Bath & Beyond.
Benefit Roller Lash is available at Sephora.